Out of sight! Beloved eyewear company Warby Parker has opened an interactive space inside the TWA Hotel. The pop-up features original art — a “Nice to See You” mural welcomes guests — and specially-designed postcards, including one that depicts the hotel! Visitors are invited to use one of the quirky custom pencils to send greetings to friends near and far.
The pencils are available by donation, with proceeds benefiting VisionSpring, one of Warby Parker’s nonprofit partners. (For every pair of glasses or sunglasses the brand sells, it distributes glasses to someone in need. To date, more than five million pairs of glasses have been distributed through the Buy a Pair, Give a Pair program.)
Shoppers are also able to try on the brand’s famous frames via its virtual try-on tool. The futuristic feature — available in the Warby Parker app — allows users to model glasses, right down to the real color, texture and size of each style.
“Thoughtful design is incredibly important to us at Warby Parker and with that, naturally, comes an admiration of Eero Saarinen’s iconic design sensibility,” says Warby Parker co-founder and co-CEO Dave Gilboa.
“We’re thrilled to be a very small part of the broader effort to re-imagine Eero’s work and this historical landmark. With the ‘Nice to See You’ mural and postcards available for takeaway, we hope it brings a little bit of our fun and quirky spirit to customers who know us well and to those who may be experiencing our brand for the first time.”
The new space follows Warby Parker Pencil Rooms in Cambridge, Massachusetts and Ann Arbor, Michigan.